Publications
Maarten often pops up in articles, shedding light on fresh insights from RAUWcc and beyond. His work with virtual human Esther Olofsson also catches eyes. Whether it’s pieces on generative AI or innovative projects, Maarten and Esther show how a no-nonsense approach mixed with solid creativity shakes up the communication world. Below you will find a selection of publications and media in which Maarten is mentioned or has contributed to.
26
August
2025
28
March
2025
ICCA France–Benelux Chapter Meeting: The Power of the Unconventional
Boardroom Magazine (Article)
English
05
December
2024
06
November
2024
06
November
2024
08
October
2024
#68 Maarten Reijgersberg - RAUWcc
De Strategie van de Kreeft podcast - over veranderen en vernieuwen (Podcast)
Dutch
07
June
2024
Beauty or Beast: Are virtual influencers coming to a destination near you?
City Destinations Alliance (Article)
English
06
May
2024
Das Schicksal der Content Creator im Zeitalter der KI: Austausch oder Koexistenz?
OnlineMarketing.de (Article)
German
29
March
2024
24
February
2024
« I’m a pixel girl, in a pixel world » : le phénomène des influenceuses virtuelles
Fisheye Immersive (Article)
French
05
February
2024
Virtual voices in hospitality: Assessing narrative styles of digital influencers in hotel advertising
ScienceDirect (Article)
English
04
February
2024
La IA y su intromisión en la cultura (o el triunfo de los personajes de ficción artificial)
Perfil (Article)
Spanish
16
January
2024
How to engage and attract virtual influencers’ followers: a new non-human approach in the age of influencer marketing
Emerald Insight (Article)
English
25
December
2023
‘Digital humans zijn de belichaming van AI en brengen zo de metaverse tot leven’
Kenniscentrum Creating 010 van Hogeschool Rotterdam (Article)
Dutch
22
December
2023
Door RAUWcc gecreëerde virtuele Esther Olofsson lanceert kerstsingle
MarketingTribune (Article)
Dutch
06
December
2023
Wie virtuelle Influencer auf Instagram Erfolg haben
Frankfurter Allgemeine Zeitung (Article)
German
22
September
2023
22
September
2023
22
September
2023
21
September
2023
VIA Taskforce Creative verwelkomt eerste AI-persoonlijkheid
Marketing Report (Article)
Dutch
21
September
2023
21
September
2023
AI-persoonlijkheid Esther Olofsson nieuwste lid VIA Taskforce Creative
Fonk (Article)
Dutch
21
September
2023
AI-persoonlijkheid Esther Olofsson nieuwste lid van VIA Taskforce Creative
VIA Nederland (Article)
Dutch
16
September
2023
11
September
2023
01
September
2023
07
August
2023
07
August
2023
Gaan AI-influencers 'echte' influencers vervangen? 'Zal naast elkaar bestaan'
NOS Nieuws (Article)
Dutch
07
August
2023
29
June
2023
09
June
2023
Dutch Innovation Days 2023 – de toekomst van de creatieve industrie
Emerce (Article)
Dutch
22
May
2023
17
April
2023
12
April
2023
De transformatie van de digitale wereld en de invloed op onze industrie
VIA Industry Insights (Podcast)
Dutch
11
April
2023
Meet 3D virtual influencers, the new breed of marketing influencers
MarTech (Article)
English
11
April
2023
Conozca a los influencers virtuales en 3D, la nueva generación de influencers de marketing
Es De Latino (Article)
Spanish
21
March
2023
Deze 4 ondernemers bezochten SXSW 2023: ‘Amerikanen delen sneller hun kennis en ervaring’
MT/Sprout (Article)
Dutch
13
March
2023
The Rise of AI Influencers: How are they Impacting AI Adoption?
Medium Amulya Jivan (Article)
English
08
February
2023
Understanding The Role of AI and Virtual Influencers Today
Virtual Humans (Article)
English
06
February
2023
De Nieuwe Wereld: 'Wat als we relaties aangaan met mensen die niet bestaan?'
BNR Nieuwsradio (Podcast)
Dutch
30
January
2023
26
January
2023